Anniversary Sale: Each year, Nordstrom's Anniversary Sale is the brand's highest-stakes campaign, spanning CTV, social, and out-of-home channels with 200+ deliverables across multiple phases.
I led post-production operations end-to-end, building a talent-matching framework that assigned editors based on speed, quality, and creative specialty. By starting production early, we created room for a full creative pivot when the original direction didn't land, and still delivered increased volume with a leaner team, on time.
Holiday: Nordstrom's Holiday campaign demands emotional resonance across men's, women's, kids, beauty, and gifting categories, all from a single, limited pool of footage.
I led the creative and operational strategy to maximize every asset, versioning content across platforms and audience segments without sacrificing the sentimental tone the season requires. The result was a fully delivered multi-channel campaign that met both creative and sales objectives under significant resource constraints.
